The research carried out in emerging countries by the National Foundation for Women Business Owners (NFWBO) found that women who own business have common characteristics regardless of the business turn, their establishment, administration, operation, and goals differs from that of the male gender. As they are oriented to own small businesses, make decisions based on different criteria, higher priority to quality of life rather than increase business income, and mainly seek to reconcile the different aspects of their life. In contrast to its counterpart that focuses on financial and economic aspects oriented to profitability.
The contribution of women in the economy of Latin America and the Caribbean had an increase of 35% in 1980 to 53% in 2007 promoting economic growth, financial security in the family, increase in the capacity of consumption and reduction in the poverty of the region. (Pages & Piras, 2010)
Despite the increase of the labour participation of the female gender, this one continues to have diverse problems, estimated according to the World Economic Forum (WEF) according to the report on the gender gap at global level 2016 that the equality of gender in the economic and labor activity will be possible in 170 years. (Hernández, 2016)
¡We need to promote women entrepreneurs who struggle every day for the development of their families and society¡
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