The power of the artisan sector

After agriculture, the artisan sector is the second largest employer in developing countries, mostly comprised of women who perform traditional handicrafts to obtain economic resources. These countries have a competitive advantage for their cultural traditions, craft skills and specialized raw materials (Foote, 2015).


The artisan sector is a global creative economy, represent that can


be exemplified as a country that would symbolize the fourth largest economy and workforce in the world according to the Inter-American Development Bank (IDB). It is a global industry that generates revenues of $34 billion per year, with only developing countries providing 64% of global exports. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO, 2001), it states that the artisanal sector has a predominant role in economic development and the fight against poverty. In addition, the preferences in the consumption of the market are changing because they worry about the origin of the product, who elaborate it and as it was manufactured, modifying their preferences of products produced in mass to the handmade, the only in its type and the independent design (INDEGO AFRICA, 2016).


Atellier Organic. Joyas de Autor make artesanal pieces, through the process of handmade, unique pieces, making them from the handling of the semiprecious stone to the design and elaboration of the jewellery pieces.ztz

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